Social Network Sites As Connective Infrastructure

One of the more interesting articles I came across while on winter break was the dissertation abstract and presentation below on the role social network sites play as people adapt to different life transitions. The idea of "connectivity infrastructure" I thought was very relevant and influenced some of the points I made in an earlier post "Enterprise 2.0: A Transition From Destination Site To Platform Services". However, the organizational value is the more compelling aspect re: how these sites mediate the type of interactions and relationships necessary to master new roles and identities. For instance, within the enterprise, one of the more common value propositions of these type of sites is that they help onboard new employees - connecting them to experts, mentors, peers, and communities. When I've talked to folks in HR, the quicker companies can get their new hires connected into the fabric of the company, the more confident they are that the new employee will see how they fit into the organization, possible career paths, ways to get involved in various communities, etc. 

The topic of "transitions" and its influence on identity is interesting and perhaps not always an area of focus within the E2.0 community. Yet employees go through work-related transitions all the time: joining a new team, beginning a new project, starting a new role, preparing for an event, playing the role of a mentor for the first time, etc. Some of the transitions an employee incurs are formal and visible (and may have official support mechanisms) but some are informal and invisible (with no support, leaving the employee "on their own").  Do these types of sites help augment the personal networks of employees in ways that enables them to handle these transitions more effectively? It makes me wonder whether organizations that do a great job at handling this type of employee "adaptation to transition" process are those that also perform better in some measurable way or are thought to have healthy cultures. 

Title: Networked Information Behavior in Life Transition

Abstract : This study explores the supportive and informational uses of social network sites that facilitate adaptation to transition.  This study focuses on the transition to college, a major life event requiring integration into new settings, the negotiation of informational challenges, and the mastery of new roles and identities.  Adaptation to transition is a complex process contingent upon the management of stress associated with transition and general integration into the transitional environment.

Social network sites represent a connective infrastructure within personal networks. Because social network sites are inherently connective, they afford a location for provision and receipt of social support during transition, and a site for the acquisition of information necessary for integration into the transitional environment.  Drawing on data collected directly from a social network site that describes the networked activity of a freshman class over the course of their first semester at college, from a sample survey of freshmen with 1,198 respondents, and from 15 semi-structured interviews, this research has two primary components. 

In the first component of analysis, Fred explores the structure and dynamics of socio-technical networks during transition.  Using exponential random graph modeling, he identifies the role and magnitude of preference, socio-demographic, and configuration factors in structuring socio-technical networks during transition.  He then uses an econometric framework to demonstrate that certain types of information sharing and profile change are associated with socio-technical network growth. 

In the second component of analysis, he explores uses of social network sites that facilitate adaptation to transition.   Using multiple regression and structural equation modeling, he demonstrates that supportive and social-informational uses of social network sites in transition exert a direct and mediated positive effect on overall adaptation. He then draws on interviews to explore supportive and informational uses of the social network site during transition, finding that social network sites are useful in pre-transition preparation, for social adaptation, and for academic support throughout the transition. 

A New Big Concept Of Network Marketing

Network marketing used to be a face-to-face organization, where folks recruited people today they knew personally onto their teams and down-lines and also, like for example Mary Kay, everything was up close and personal. Distributors would invite individuals into their homes for make up demonstrations and it was a rather social and personal affair.

With the advent of network marketing internet businesses - the business has, on the face of it, become significantly less personal. That's why individuals are actually failing at network advertising. Even though it's feasible to reach millions of persons on the internet, not just a couple of like in old-fashioned network advertising, new and inexperienced network marketers basically don't understand the whole concept of great old-fashioned advertising. They've never dealt with people in an one-to-one sales situation - in a few words - they don't understand the whole concept of attraction advertising.

It's really easy. I like you, I get from you. That's how Mary Kay, Amway and other well-known MLM or network advertising men and women have been performing it successfully for years. The lady within the pink Cadillac in front of you didn't get that by sitting on her tush doing nothing!

So what is the concept of attraction network marketing on the internet?

Very first and foremost you must set out to help men and women. Possible buyers are surfing the internet for details. They are in search of that info because they've a want or a dilemma. Persons are far too sophisticated these days to buy the very first thing they come across, they research and look for answers to their problems by visiting social media websites for example Facebook and YouTube, they ask questions on forums and read articles about whatever it's, on well respected article sites.

Which is exactly where you should be - everywhere your possible customer is. You won't just be saying "buy this it's the best" either. You've to carefully gain people's trust by posting informative articles and answering questions on forums related to your enterprise, only then can you expect to get the leads which will bring you sales. That's attraction marketing.

If you're new to internet network marketing, you can find a whole lot of other places you may advertise, and once you get several regular sales under your belt, it is possible to look into Pay per Click advertising and targeted advertizing on Facebook - but not yet. You need to get a system in location and stick to it. Everybody needs a system in this company along with a strong will to succeed.

Where can you get some invaluable advice about network advertising and getting leads?

Get a copy of the well-respected lead generating course MLM Lead System Pro, it'll assist you enormously with lead generation and every other aspect of the internet network marketing enterprise that you could possibly want, it's up to date, and there's even a way to generate income to cover all your expenses as you learn.

MLM Lead System Pro can assist with network marketing, internet advertising and each other aspect of your organization that you need to have support with.

They support folks, which is Precisely how you must run your network marketing internet enterprise.

Building a profitable enterprise needed advertising mastery. Plain and very simple. Gone forever are the days of acquiring rich and making a fortune merely by talking to family and buddies and teaching them to do the same thing. Attraction marketing is the name of the game nowadays.

Read more: http://www.articlesbase.com/business-articles/mlm-internet-company-tips-uncovered-4031634.html#ixzz1AycRdxKC
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