duitmine

   by Geoffreyin Marketing / Email Marketing    (submitted 2009-02-26)

We all know today that email marketing must be done inside the law. For the little person and small business it looks pretty daunting. You must make sure that all customers opt in to your newsletter or email marketing campaign often after they have entered their email address already to make sure it wasn't a fraudulent sign up. Then you must manage your list allowing people to unsubscribe and be open about the physical location and sender of the email. If you hire a competent programmer this is actually quite achievable on your own however as a small business it's often not always worth the effort.

Imagine a customer believes you've sent him spam. He may simply have forgotten signing up but will you be able to prove that? It could be a lot of hassle that may potentially result in you not being able to send your newsletter out when you need to.

Using another company to process your emails and take care of the delivering side of things can seem like something you'd want to keep in house, however for the amount you pay it's actually cheaper in the long term and removes a LOT of hassle and setting up. You can always terminate the account with the company and take a small loss if it doesn't go how you thought it would, although if you have a good quality web site you should certainly be able to make your money back and more. If you're already making money from your site then you should have a good idea of what you are looking to accomplish when building an email marketing list. Hopefully that statement will weed out the people looking for a get rich quick scheme.

I recommend Aweber myself because it has one of the highest deliverability rates and they've been established a long time. They will take care of any spam reports and issues like that you might get. They also supply you with tools to test different versions of the same email to achieve the highest profitability and get access to excellent statistical reports of what is working and what isn't.

Other companies offer competitive email services as well and should be investigated.

3rd party companies:

Aweber

Constant Contact

A marketing enthusiast always seeking to further his knowledge

Geoffrey

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